As we have already stepped into 2022, it is essential to know that Google rankings are more important than ever. Google penalty is a term that actually decreases your search rankings and impacts organic SEO.

If your website has been hit by a Google penalty, this post explains common SEO strategies and how websites can make a full Google penalty recovery. Google is constantly updating their search engine to improve the user experience.

As we all know, Google is smart and no matter how big or successful your business is, unfortunately, if you mess up with Google, you will be entitled to Google Penalty that will definitely decrease your large, successful, or well-established company’s reputation.

First, let’s cover some background information. Let’s rock!!!

What Is a Google Penalty?

A Google penalty is an action taken against a website that doesn’t satisfy or intentionally goes against Google’s algorithms and webmaster guidelines or whose content conflicts with the marketing practices. If a website violates its Webmaster Guidelines, a Google penalty occurs and Google search penalties can have drastic effects on a website’s ranking and organic traffic.

A penalty from Google is a big and worst nightmare. But even if you get one Google penalty, all is not lost. The SEO experts set the SEO strategy and deal with Google penalties as a part of their professional work. Simply follow these below guidelines and SEO strategies to avoid mistakes that will garner a Google penalty and lower your search engine.

  1. Say “NO” to Buying Links

If you think buying links will improve your website ranking, then think twice because buying links will nearly always bring you a penalty from Google. You will get caught easily if you get into buying links. Don’t fall for those companies who sell links and you get influenced as well because of their flashy pitch or lot of flashy jargon.

  • A big NO to Keyword Stuffing

Mostly, many SEO experts say that keyword stuffing is one of the biggest role players in SEO strategy. But Google has been actively against this SEO strategy and penalizing websites where the keyword is stuffed for more than a decade. Avoid a Google penalty by writing content user friendly the way you’d talk in real life and keep your keyword usage around 2-3%.

  • Shallow Content Depth

As per Google’s BERT (Bidirectional Encoder Representations from Transformers) algorithm update, Google is rolling out BERT to affect more and more pages. If you use shallow content on your website, it may lead to a Google penalty for the website. A great way to avoid a Google penalty is:

  • To maintain an ongoing industry-related blog
  • Well-written content that is also in-depth.
  • Plagiarised Content or Non-Unique Content

Google calls this term “duplicate content,” and Google takes it extremely seriously. Identical content on multiple pages is not good from an SEO strategy point of view. In fact, you can be penalized for posting your own content in multiple places, such as a guest blog with content simply copy/pasted from your website.

  • Hacked Website can make you pay Google Penalty

When Google realizes that a website has been hacked, a “this site is hacked” message pops up and a notice you will be getting maybe a worse Google penalty than losing some grip in your search rankings.

  • Write URLs for Humans, Not Search Engines

Create URLs that are clear, concise and clearly written for the users, if you want to avoid the Google penalty for your website. Include specific keywords or phrases to attract traffic and search engine rankings.

  • Include Your Physical Address Throughout your Website

Include your physical address and location to avoid the Google penalty because once you add that, Google finds your website trustworthy. Google ranks sites and pages based on this.

Wrap Up

Google penalties are absolutely avoidable and we had already discussed the way and why should we stop using some obsolete SEO strategies. Avoid a Google penalty with ease and you can utilize Google Search Console to monitor your site’s ranking for certain keywords and phrases. To avoid the Google penalty, add a physical address and location.